With New Year behind us, now is the time to set goals for the year ahead.
Have you made writing a business book one of your goals for this year? Yes? Then you already know how valuable it will be in terms of building your reputation and brand. You also know how a book can help you grow your email list and drive traffic to your website.
But how do you actually get down to writing when you are also running your business?
Being consistent is key, which is very easy for me to write and for you to read. However, being consistent can be hard work. So here are some tips to keep you on track.
1. Get support from family and friends
Tell them what you want to do and by when, get them on board so they can encourage and support you. Let them know why the book is important to you. Announce your intention on social media and include it on your email signature. Look for a writing group near where you live or create your own so that you can all encourage each other.
2. Don’t aim for perfection
The important thing is to get words down whether that’s on paper or a computer. You don’t need to create the perfect first draft for your book. The clue is in the name; first draft. So just let the words tumble out of your brain and then tweak them later once you have your basic ideas and thoughts where you can read them. A brain dump like this can produce some surprising ideas so even if they seem crazy or incomplete, write them down because they could spark another really good thought that becomes an important part of your finished book.
3. Stay mindful and be in the present moment
No need to worry about the word count at this stage, focus on your writing and letting your ideas flow. One of my coaching clients was really worried that she wouldn’t have enough to write about and assured me that her book would only be very short. By taking away the focus on how many words she was writing and concentrating on the content of her book she managed to write over 33 thousand words and we published a good sized business book full of useful information.
Sarah Houldcroft, the founder of Goldcrest Books, has been working with authors for many years. She has a background in sales and marketing as well as publishing, is tech-savvy and as an avid reader brings a new perspective to the publishing process.
Her writing workshops and publishing programmes have been very well received and she is often asked to speak at events, writers’ days, webinars and take part in Facebook Lives.