What is an Advanced Information Sheet and how do you create one?

I have been asked questions about an Advanced Information Sheet by a number of my authors recently so I thought the best way to answer it would be to actually create one using information from one of Goldcrest Books’ most recent publications. So, my thanks to Hester Durkan whose book Get off that Phone is featured here in this blog post.

How is an Advanced Information Sheet used?

If you have just finished writing your first book then you may not be aware of the need for an Advanced Information Sheet (AI). If you are going to be promoting your book to bookshops, editors or journalists, for example, it is a great way to give them all the details they need about your book. It makes it easy for them to decide whether they wish to stock it or feature it in an article for instance. It is also useful if you are going to approach an agent. Ideally, you would send out this sheet in advance of publication, but it is also useful as an ongoing marketing tool.

What does an Advanced Information Sheet consist of?

There is no set format for an AI but it is usually a single A4 sheet. It should contain the following details:

  • Book title
  • Sub title (if the book has one)
  • Author name
  • Endorsement/Review (if you don’t have any reviews then take a couple of lines out of your book which grab the interest of the reader)
  • Cover image
  • Readership
  • Publication date
  • ISBN
  • Size and format (i.e. paperback, hardback etc)
  • Publisher
  • Synopsis
  • Author biography and/or a quote from the author
  • Key features (these can be key facts about the book in general)
  • Price
  • Contact information

The AI should be easy to read and extract information from, so nice clear headings for example.

I have included an example below to give you an idea of how you could lay out your sheet.



How to save the planet and still have a life

Sarah’s new book is coming out soon, but we wanted to share the cover with you now.

The book will be available soon and will help readers through the maze of trying to be environmentally friendly. There is so much going on in the media at the moment, particularly on the subject of plastic. Sarah has researched this herself as she wanted to do something positive to change her lifestyle and do her bit for our ailing oceans.  Read more

14 Things to do on Goodreads.com

I was invited to talk to a group of authors a while ago about Goodreads.com which is a terrific website for readers and a must for any author or aspiring author.  My talk went down very well and seemed to be of use to everyone, judging by the comments I received afterwards, so I thought I would share some of it with you today.

What is Goodreads.com?

If you haven’t come across Goodreads before then let me start by giving you some background information.

All you’ll ever need to know about ISBNs

I am often asked about ISBNs and when they should be used and how to get one so I thought I would put together a post that answers the most frequently asked questions about this topic. 

Use your roots to promote your novel

Have you written a novel based near your home town?

Top 5 myths why you don’t write a business book

Have you ever dreamed of writing a book but not got any further than dreaming? Then you are in good company, over 80% of Americans and probably a similar percentage in the UK would like to write a book.

Find more readers with Google Alerts Part 2

Google Alerts Part 2 will look at how to create your own Google Alerts. Setting up Google Alerts is a great way for authors to find out who is talking about them and their books.

Find more readers with Google Alerts Part 1


Google Alerts is a great, but under used tool which could help authors find more readers and extend their reach throughout the internet.